Customers.ai (MobileMonkey) for Instagram DM automation
Updated:
Formerly MobileMonkey. The company now sells Klaviyo-focused identity resolution and email deliverability tools, while its Instagram and Facebook DM automation product, InstaChamp, remains available on a legacy page outside the main product menu. Comment-to-DM costs $19 a month for 1,000 contacts and $199 for 10,000 on monthly billing.
- 1K contacts
- $19
- 10K contacts
- $199
- Free plan
- Yes
- Billing
- Plan plus usage
- Meta status
- Business Partner
- Type
- DM automation app
Instagram features
| Feature | Customers.ai (MobileMonkey) |
|---|---|
| Send a DM when someone comments | Yes |
| Keyword triggers | Yes |
| Public reply under the comment | No |
| Auto-reply to incoming DMs | Yes |
| Trigger on replies to your stories | Yes |
| Trigger on story mentions | Yes |
| Trigger on live video comments | No |
| Message new followers | No |
| Multi-step flow builder | Yes |
| Broadcast messages | No |
| AI agent that replies on its own | No |
| Hand the chat to a person | No |
| Shared team inbox | Yes |
Pricing
| Plan | Per month | Contacts included | |
|---|---|---|---|
| InstaChamp VIP Creator & Influencer Edition | $0 | 250 | Yes |
| InstaChamp Platinum | $19 | 1,000 | Yes |
| CustomersAI platform (X-Ray, Alfred, Super CAPI) | Sales quote | No |
Free plan. InstaChamp VIP Creator & Influencer Edition: 250 contacts, 10 Customers.ai branding-free sends, DM responses for up to 5 keywords, up to 5 different Story Mention replies, text and images in DMs.
Trial. InstaChamp: free Creator edition. Main CustomersAI platform: 7-day free trial, no credit card required, up to 500 visitor resolutions.
The 1,000 and 10,000 contact figures use the cheapest plan that includes comment-to-DM, on monthly billing. The method is on how we compare.
Customers.ai (MobileMonkey) pricing page (opens in a new tab)
Meta status
- Uses the official Instagram API
- Yes
- Claims Meta Business Partner status
- Yes
- Listing confirmed in Meta's partner directory
- No
CRM and payments
- Built-in CRM
- No
- Payment links
- No
- Take payment inside the chat
- No
Store integrations. Shopify.
Channels and AI
Channels. Instagram, Facebook Messenger, SMS, Email.
- AI agent
- No
No AI reply agent is described on the InstaChamp page. The company's 'Alfred' AI audience agent is part of the Klaviyo-focused platform and is unrelated to Instagram messaging.
Reviews elsewhere
We do not publish our own star ratings. These are the public scores we could read in October 2026.
| Site | Score | Reviews |
|---|---|---|
| Capterra (opens in a new tab) | Rated 4.5 out of 5 | 21 |
| G2 (opens in a new tab) | Rated 4.8 out of 5 | 429 |
| Trustpilot (opens in a new tab) | Could not be read | |
Strengths and limits
Where it is strong
- Low entry price for Instagram DM automation: InstaChamp Platinum lists at $19/month for 1,000 contacts, with a free Creator edition for 250 contacts.
- Vendor states InstaChamp is built on the Meta Messenger API for Instagram and quotes a Messenger platform partnerships executive on the launch.
- Trigger coverage on the InstaChamp page includes post comments, Story mentions, Story reactions and DM keywords, with 'conversation paths' for branching replies.
- Collects phone numbers and emails inside DMs and includes an SMS marketing number on the Platinum plan.
Where it falls short
- Instagram DM automation is no longer the company's core business: since the March 2023 rebrand from MobileMonkey, Customers.ai markets identity resolution and email deliverability for Klaviyo users, and InstaChamp is absent from the main product menu.
- The InstaChamp page shows signs of low maintenance: linked blog posts date from 2021, signup buttons still go to app.mobilemonkey.com, and a 'THIS WEEK' promo price was shown on every visit.
- Platinum caps at 1,000 contacts and 500 branding-free sends. Growth is billed at $10 per 500 contacts and $5 per 1,000 sends, reaching about $199/month at 10,000 contacts.
- No AI reply agent, live-comment trigger, follow trigger or human-handoff workflow is documented for InstaChamp.
Skip it if you want a vendor whose core product and roadmap are Instagram automation. Or if you plan to exceed roughly 10,000 contacts, where per-500-contact add-ons make it more expensive than flat-priced alternatives. Or if you need AI-generated replies or a documented agent handoff workflow.
