Best chatbot builders for WhatsApp and Instagram together in 2026: SendPulse, Chatfuel, ManyChat and 6 more compared on pricing

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SendPulse is the cheapest way to run WhatsApp and Instagram automation from one account. WhatsApp starts on its Pro plan at $12 a month, Instagram comment-to-DM for 1,000 subscribers costs $22, and both channels share one CRM with payment buttons in the chat. Chatfuel puts every channel on one $20 plan, and ManyChat starts WhatsApp at $39.

Two bills, not one

A WhatsApp chatbot has two costs. The tool charges for its plan, and Meta charges for WhatsApp messages by country and message type. Every tool on this page bills those Meta fees on top of the plan, usually from a prepaid wallet inside the tool.

The difference is what the tool adds to Meta’s fee. respond.io and Kommo state on their pages that they add no markup, so you pay what Meta charges. Interakt and Gallabox say they add one. The others publish their own rate tables without saying either way, which the table marks as “Passed through”.

Instagram can cost less to switch on than WhatsApp. Interakt, for example, sells an Instagram-only plan at $12 a month, while its cheapest monthly plan with WhatsApp is $55.

Side by side

All 9 tools here use Meta's official API, according to their own pages, and all of them say they are Meta Business Partners.
Tool WhatsApp from 1K contacts Meta fees Built-in CRM Payments in chat Rating
SendPulse $12 $22 Passed through Yes Yes Rated 4.4 out of 52,870 reviews (opens in a new tab)
Chatfuel $20 Free Passed through Yes No Rated 3.2 out of 514 reviews (opens in a new tab)
ManyChat $39 $39 Passed through No Yes Rated 2.1 out of 5305 reviews (opens in a new tab)
WATI $69 $69 Passed through Yes Yes Rated 3.0 out of 5273 reviews (opens in a new tab)
Interakt $55 $12 With a markup Paid add-on Yes Rated 1.9 out of 513 reviews (opens in a new tab)
Kommo $25 $35 At cost, no markup Yes No Rated 2.3 out of 560 reviews (opens in a new tab)
respond.io $99 $199 At cost, no markup No No Rated 2.5 out of 517 reviews (opens in a new tab)
SleekFlow $69 $189 Passed through Yes Yes No score
Gallabox $150 $150 With a markup No Yes No score

1. SendPulse

Best for: a small business that sells on both channels

WhatsApp from
$12
1K contacts
$22
Meta fees
Passed through
Reviews
Capterra 4.6 G2 4.6 Trustpilot 4.4

Why it fits. Bots for WhatsApp, Instagram, Messenger and Telegram run from one account, with one CRM and payment buttons through 13 providers. The pricing page publishes Meta’s message rates, and from 1 October 2026 each bot gets 1,000 free service replies a month.

What to check. The free plan does not include WhatsApp. The bill grows with every subscriber stored across your bots, and the help center does not document Instagram triggers for story replies or new followers.

2. Chatfuel

Best for: one flat plan with every channel

WhatsApp from
$20
1K contacts
Free
Meta fees
Passed through
Reviews
Capterra 4.3 G2 4.4 Trustpilot 3.2

Why it fits. The Business plan at $20 a month covers WhatsApp, Instagram and the other channels with unlimited contacts. Instagram comment-to-DM is free on its own, and AI replies can book appointments into a built-in calendar.

What to check. Chatfuel’s help center says payment processors cannot be connected. AI replies and WhatsApp fees both draw on one credit wallet.

3. ManyChat

Best for: the widest set of Instagram triggers

WhatsApp from
$39
1K contacts
$39
Meta fees
Passed through
Reviews
Capterra 4.6 G2 4.5 Trustpilot 2.1

Why it fits. ManyChat documents every Instagram trigger we track, and WhatsApp joins on Pro at $39 a month. WhatsApp fees come from a prepaid ManyChat wallet with published rates per market.

What to check. Free and Essential exclude WhatsApp. Billing follows active contacts across all channels, so 10,000 of them cost $162 a month.

4. WATI

Best for: a WhatsApp-first team that also answers Instagram

WhatsApp from
$69
1K contacts
$69
Meta fees
Passed through
Reviews
Trustpilot 3.0

Why it fits. WATI is built around WhatsApp and is a Meta Business Solution Provider by its own description. Every plan includes Instagram comment triggers with a public reply, plus story reply and mention triggers. Growth at $69 includes 5,000 active contacts.

What to check. Message fees follow WATI’s own rate card, and no page says whether it adds a markup. Every rule run counts against a monthly trigger allowance, which takes 10,000 contacts to $449 a month.

5. Interakt

Best for: Indian and Southeast Asian sellers

WhatsApp from
$55
1K contacts
$12
Meta fees
With a markup
Reviews
Trustpilot 1.9

Why it fits. Interakt connects to Shopify and WooCommerce stores, and it takes payments through local providers such as Razorpay and PayU. Its Instagram-only plan costs $12 a month with unlimited DMs and comments.

What to check. WhatsApp starts at $55 a month on Growth, and template messages carry a markup on every plan below Enterprise. The CRM is a separate product.

6. Kommo

Best for: a sales pipeline that holds both channels

WhatsApp from
$25
1K contacts
$35
Meta fees
At cost, no markup
Reviews
Capterra 4.5 G2 4.2 Trustpilot 2.3

Why it fits. Kommo is a sales CRM where WhatsApp and Instagram chats become leads in a pipeline. You pay Meta directly through your own WhatsApp Business Account, and Kommo states it adds no fee.

What to check. Billing is per user with six months paid up front. Instagram comment automation needs Advanced at $35 per user a month.

7. respond.io

Best for: support teams on many channels

WhatsApp from
$99
1K contacts
$199
Meta fees
At cost, no markup
Reviews
Capterra 4.6 G2 4.8 Trustpilot 2.5

Why it fits. respond.io connects ten channels in one inbox, and its WhatsApp page states there are no setup fees or markups. Starter at $99 a month already includes WhatsApp.

What to check. Instagram automation starts on Growth, which puts 1,000 contacts at $199 a month.

8. SleekFlow

Best for: teams that want payments and a CRM with a support inbox

WhatsApp from
$69
1K contacts
$189
Meta fees
Passed through
Reviews
Capterra 4.5 G2 4.6

Why it fits. SleekFlow combines a CRM, payment links through Stripe and Shopify, and AI agents. Essential at $69 a month includes WhatsApp where it is available.

What to check. Essential is rolling out country by country, and each WhatsApp number adds $15 a month. Instagram comment-to-DM needs Pro, so 1,000 contacts cost $189 a month.

9. Gallabox

Best for: WhatsApp campaigns with AI answers on Instagram

WhatsApp from
$150
1K contacts
$150
Meta fees
With a markup
Reviews
No scores yet

Why it fits. Gallabox is a WhatsApp Business Solution Provider whose plans all reply to Instagram comments with a public reply and a DM, matched by AI intent rather than keywords.

What to check. There is no monthly billing. Basic costs $150 a month paid quarterly, and Gallabox says it adds a markup to Meta’s fees.

Which one to pick

You sell on both channels. Pick SendPulse for one CRM and payment buttons on WhatsApp and Instagram.

You want one flat price. Pick Chatfuel.

Instagram matters more than WhatsApp. Pick ManyChat.

WhatsApp matters more than Instagram. Look at WATI, or at the WhatsApp chatbot builders compared on their own.

You want Meta’s fees with no markup. respond.io and Kommo state it on their pages.

Questions people ask

Which chatbot builder works with both WhatsApp and Instagram?

All nine tools on this page automate both. SendPulse is the cheapest that adds a CRM and payment buttons on both channels. Chatfuel covers every channel on one flat plan, and ManyChat documents the most Instagram triggers.

Do WhatsApp chatbots charge per message?

Meta charges per WhatsApp message by country and message type, and the tool passes that fee on top of its plan. respond.io and Kommo state they add no markup. Interakt and Gallabox say they add one.

Can I use one chatbot for WhatsApp and Instagram?

Yes. In every tool on this page, contacts from both channels land in one inbox. Flows are usually built per channel, because WhatsApp templates and Instagram comment triggers work differently.