Best tools to sell in Instagram DMs with payment links in 2026: SendPulse, ManyChat, SleekFlow and 4 more compared for online stores
Updated:
SendPulse is the cheapest tool that takes payment inside an Instagram DM and records the order in a built-in CRM, at $22 a month for 1,000 subscribers. It connects 13 payment providers, Stripe and Mercado Pago among them. ManyChat’s Buy Button works with Stripe or PayPal for items up to $100, and SleekFlow adds payment links with a CRM for larger teams.
How a DM sale works
Instagram has no checkout of its own for most sellers. Since September 2025, Shops on Instagram send buyers to the seller’s website, so a sale inside the DM runs on a payment button or a link. The guide to selling in Instagram DMs shows the setup step by step.
The tools on this page do it in two ways. Most put a payment button in the chat: the buyer taps it, pays on the provider’s page, and the bot confirms the order in the DM. InstantDM works the other way round. It shows Shopify products as a carousel in the DM and sends the buyer to the store’s own checkout.
The store connection decides what happens after the payment. SendPulse syncs WooCommerce orders and contacts into its CRM and imports Shopify contacts. Kommo and HighLevel connect both store platforms as well. A tool without a store integration still takes the money, but you copy the order by hand.
Side by side
All 7 tools here use Meta's official API, according to their own pages, and 5 of them say they are Meta Business Partners.
| Tool | 1K contacts | Payments in chat | Shopify | WooCommerce | Stripe | Built-in CRM | Rating |
|---|---|---|---|---|---|---|---|
 SendPulse |
$22 | Yes | Yes | Yes | Yes | Yes | Rated 4.4 out of 52,870 reviews (opens in a new tab) |
 ManyChat |
$39 | Yes | No | No | Yes | No | Rated 2.1 out of 5305 reviews (opens in a new tab) |
 SleekFlow |
$189 | Yes | Yes | No | Yes | Yes | No score |
 HighLevel |
$97 | No | Yes | Yes | Yes | Yes | No score |
 InstantDM |
$12 | No | Yes | No | No | Yes | Rated 4.3 out of 528 reviews (opens in a new tab) |
 Kommo |
$35 | No | Yes | Yes | Yes | Yes | Rated 2.3 out of 560 reviews (opens in a new tab) |
 Kosmo IA |
No | Yes | Yes | No | Yes | Yes | No score |
1. SendPulse
Best for: a small store that sells from comments and DMs
- 1K contacts
- $22
- Payments in chat
- Yes
- Shopify
- Yes
- Reviews
- Capterra 4.6 G2 4.6 Trustpilot 4.4
Why it fits. A payment button in the flow works with 13 providers, and each order can create a deal in the free CRM. WooCommerce syncs products, orders and contacts, and Shopify contacts can be imported. The same flow runs on WhatsApp and Messenger.
What to check. Payment buttons need the Pro plan, and the bill counts every stored subscriber. There is no 1,000 tier, so 1,000 subscribers pay for the 2,000 tier.
Full profile of SendPulse SendPulse pricing (opens in a new tab)
2. ManyChat
Best for: simple products under $100
- 1K contacts
- $39
- Payments in chat
- Yes
- Shopify
- No
- Reviews
- Capterra 4.6 G2 4.5 Trustpilot 2.1
Why it fits. The Buy Button connects Stripe or PayPal and works in Instagram DMs. ManyChat documents every Instagram trigger we track, so a sale can start from a story reply or a live comment.
What to check. Items are limited to $100, and ManyChat lists no Shopify integration. Its pages describe CRM only as an integration, and 1,000 active contacts cost $39 a month.
Full profile of ManyChat ManyChat pricing (opens in a new tab)
3. SleekFlow
Best for: a sales team that wants payment links with a CRM
- 1K contacts
- $189
- Payments in chat
- Yes
- Shopify
- Yes
- Reviews
- Capterra 4.5 G2 4.6
Why it fits. SleekFlow sends payment links through Stripe and Shopify, and keeps buyers in a built-in CRM. Shopify is included from the Pro plan.
What to check. Instagram comment-to-DM starts on Pro, which puts 1,000 contacts at $189 a month. WooCommerce works only through Make.
Full profile of SleekFlow SleekFlow pricing (opens in a new tab)
4. HighLevel
Best for: agencies and service businesses that take payments
- 1K contacts
- $97
- Payments in chat
- No
- Shopify
- Yes
- Reviews
- Capterra 4.2 G2 4.6
Why it fits. HighLevel sends payment links through seven processors, including Stripe, PayPal and Square, and connects Shopify and WooCommerce. Its CRM and calendars come in the same account.
What to check. Starter is $97 a month with unlimited contacts, which is more software than a single shop needs. AI replies cost extra.
Full profile of HighLevel HighLevel pricing (opens in a new tab)
5. InstantDM
Best for: Shopify stores that want product carousels in the DM
- 1K contacts
- $12
- Payments in chat
- No
- Shopify
- Yes
- Reviews
- G2 4.5 Trustpilot 4.3
Why it fits. InstantDM has a built-in Shopify integration that shows products as a carousel in the DM, and it is listed in the Shopify App Store. Legend Pro is a flat $12 a month at any audience size.
What to check. The buyer pays on your store’s checkout, not in the chat. Stripe and WooCommerce work only through its API or webhooks.
Full profile of InstantDM InstantDM pricing (opens in a new tab)
6. Kommo
Best for: sellers who manage every order in a pipeline
- 1K contacts
- $35
- Payments in chat
- No
- Shopify
- Yes
- Reviews
- Capterra 4.5 G2 4.2 Trustpilot 2.3
Why it fits. Kommo connects Shopify, WooCommerce and Stripe, and every Instagram or WhatsApp chat becomes a lead in a sales pipeline.
What to check. Kommo’s pages do not describe a payment button inside the chat. Billing is per user, with six months paid up front.
7. Kosmo IA
Best for: Spanish-speaking businesses with an AI sales agent
- 1K contacts
- Not offered
- Payments in chat
- Yes
- Shopify
- Yes
- Reviews
- No scores yet
Why it fits. Kosmo’s AI agent answers Instagram and WhatsApp DMs, sends Stripe payment links and books appointments. It connects Shopify and keeps buyers in a built-in CRM.
What to check. Plans are priced in Mexican pesos, from about $265 a month, and payment links start on Professional Growth. Kosmo’s pages do not describe comment-to-DM automation.
Full profile of Kosmo IA Kosmo IA pricing (opens in a new tab)
Which one to pick
You run a small store and sell from posts and stories. Pick SendPulse for payment buttons in the chat and a CRM that syncs with WooCommerce.
You sell a few products under $100. ManyChat handles it with Stripe or PayPal.
Your store runs on Shopify and you want buyers in its checkout. Look at InstantDM.
A sales team follows up every order. Look at SleekFlow or Kommo.
Questions people ask
Can customers pay inside an Instagram DM?
Not with an Instagram checkout for most sellers in 2026. Automation tools send a payment button or link in the DM, and the buyer pays on the provider’s page, such as Stripe or PayPal. The bot can then confirm the order back in the chat.
Which Instagram DM tool works with Shopify?
InstantDM shows Shopify products as a carousel in the DM. SleekFlow, Kommo and HighLevel have native Shopify integrations, and SendPulse imports Shopify contacts. ManyChat lists no Shopify integration.
What payment providers work with Instagram DM automation?
SendPulse connects 13 providers, among them Stripe and Mercado Pago. ManyChat works with Stripe and PayPal, SleekFlow with Stripe and Shopify, and HighLevel with seven processors including Square.