InstaNinja for Instagram DM automation
Updated:
Brazilian Instagram auto-reply tool that answers comments on posts, Reels and lives, story replies, Remix mentions and DMs with links and buttons through the official Meta API, sold as flat BRL monthly plans billed via Hotmart. Comment-to-DM costs $10 a month for 1,000 contacts and $10 for 10,000 on monthly billing.
- 1K contacts
- $10
- 10K contacts
- $10
- Free plan
- Yes
- Billing
- Flat price
- Meta status
- Official API
- Type
- DM automation app
Instagram features
| Feature | InstaNinja |
|---|---|
| Send a DM when someone comments | Yes |
| Keyword triggers | Yes |
| Public reply under the comment | Yes |
| Auto-reply to incoming DMs | Yes |
| Trigger on replies to your stories | Yes |
| Trigger on story mentions | No |
| Trigger on live video comments | Yes |
| Message new followers | No |
| Multi-step flow builder | No |
| Broadcast messages | No |
| AI agent that replies on its own | No |
| Hand the chat to a person | No |
| Shared team inbox | No |
Pricing
| Plan | Per month | Contacts included | |
|---|---|---|---|
| Gratuito / teste | $0 | Yes | |
| Mensal | $10 (BRL 50) | Yes | |
| Ilimitado | $12 (BRL 60) | Yes | |
| Combo | $18 (BRL 90) | Yes |
Free plan. Vendor: 'Você testa gratuitamente antes de assinar' and 'Teste o plano gratuito do InstaNinja'. The free tier lets you configure posts, Reels, Stories and Remix and see automation respond before paying, no card required. Quantitative limits are not published.
Trial. Free tier to configure and run automations before subscribing. No credit card. Paid plans cancelable any time without fee. Semi-annual plan is non-refundable per vendor.
The 1,000 and 10,000 contact figures use the cheapest plan that includes comment-to-DM, on monthly billing. The method is on how we compare.
Meta status
- Uses the official Instagram API
- Yes
- Claims Meta Business Partner status
- No
- Listing confirmed in Meta's partner directory
- No
CRM and payments
- Built-in CRM
- No
- Payment links
- No
- Take payment inside the chat
- No
Channels and AI
Channels. Instagram.
- AI agent
- No
AI is mentioned for customer support ('Suporte com IA 24/7', chat with 'Aurora' on the site) and for choosing the send time of the Combo plan's second message ('Nossa IA escolhe o melhor horário'). No conversational AI agent that answers customer DMs is advertised.
Reviews elsewhere
We do not publish our own star ratings. These are the public scores we could read in October 2026.
| Site | Score | Reviews |
|---|---|---|
| Reclame Aqui (opens in a new tab) | Could not be read | |
| Trustpilot (opens in a new tab) | Could not be read | |
Strengths and limits
Where it is strong
- Flat BRL pricing from R$49,90/month (about US$10) that the vendor says does not change with contact volume. Cancel any time, no fee.
- Covers the main Instagram triggers in one tool: post and Reel comments, live comments, story replies, Remix mentions and DM keywords, with public comment reply plus DM.
- Official-API posture is documented in detail (Meta OAuth login, no password, revocable token, Facebook Page requirement, 60-90 day reconnection).
- Portuguese human support via WhatsApp plus 24/7 AI support. Payment via Pix, card or boleto through Hotmart.
Where it falls short
- Instagram only. WhatsApp, Telegram and groups appear only as destinations the DM can link out to, not as managed channels.
- No team inbox, human handoff, broadcasts, CRM or e-commerce/payment integrations are advertised.
- The second follow-up message ('Mensagem de Alta Conversão') requires the Combo plan at R$89,90/month, 80% more than the base plan.
- The difference between the R$49,90 plan and the R$59,90 'Ilimitado' plan is not explained publicly, and the in-app plans page is not readable without JavaScript.
- Marketing claims are heavy ('+50 mil usuários ativos', 'maior automação da América Latina', self-reported 4.8 rating from 50,000) and could not be checked against independent review sites.
Skip it if you need multichannel (WhatsApp, Messenger) conversations handled inside the same inbox. Or if you need agent assignment, live handoff or CRM fields on contacts. Or if you need an API, webhooks or Zapier/Make to pass leads to other systems.