Kommo for Instagram DM automation
Updated:
Messenger-based sales CRM (formerly amoCRM) with pipelines, a unified inbox and the Salesbot no-code builder, which on the Advanced plan and above can reply to Instagram comments and send DMs. Priced per user in USD with a 6-month minimum term. Comment-to-DM costs $35 a month for 1,000 contacts and $45 for 10,000 on monthly billing.
- 1K contacts
- $35
- 10K contacts
- $45
- Free plan
- No
- Billing
- Per seat
- Meta status
- Business Partner
- Type
- CRM with messaging
Instagram features
| Feature | Kommo |
|---|---|
| Send a DM when someone comments | Yes |
| Keyword triggers | Yes |
| Public reply under the comment | Yes |
| Auto-reply to incoming DMs | Yes |
| Trigger on replies to your stories | Yes |
| Trigger on story mentions | Yes |
| Trigger on live video comments | No |
| Message new followers | No |
| Multi-step flow builder | Yes |
| Broadcast messages | Yes |
| AI agent that replies on its own | Yes |
| Hand the chat to a person | Yes |
| Shared team inbox | Yes |
Pricing
| Plan | Per month | Contacts included | |
|---|---|---|---|
| Base | $25 | 2,500 | Yes |
| Advanced | $35 | 5,000 | Yes |
| Pro | $45 | 10,000 | Yes |
| Enterprise | Sales quote | Yes |
Free plan. No free plan. 14-day free trial with full access, no credit card
Trial. 14-day free trial, full access, 10 GB storage, no credit card
The 1,000 and 10,000 contact figures use the cheapest plan that includes comment-to-DM, on monthly billing. The method is on how we compare.
Meta status
- Uses the official Instagram API
- Yes
- Claims Meta Business Partner status
- Yes
- Listing confirmed in Meta's partner directory
- No
CRM and payments
- Built-in CRM
- Yes
- Payment links
- No
- Take payment inside the chat
- No
Store integrations. Shopify, Bling.
Channels and AI
Channels. Instagram, Facebook Messenger, WhatsApp, Telegram, Viber, SMS, Email, Website chat, TikTok.
- AI agent
- Yes
Kommo AI uses monthly credits per seat: 750 (Base), 1,250 (Advanced), 2,250 (Pro). Unused credits do not roll over. Up to 3 AI agents on Advanced. AI sales, CRM-assistant and booking agents are marketed.
Reviews elsewhere
We do not publish our own star ratings. These are the public scores we could read in October 2026.
| Site | Score | Reviews |
|---|---|---|
| Capterra (opens in a new tab) | Rated 4.5 out of 5 | 263 |
| G2 (opens in a new tab) | Rated 4.2 out of 5 | 97 |
| Reclame Aqui (opens in a new tab) | Could not be read | |
| Trustpilot (opens in a new tab) | Rated 2.3 out of 5 | 60 |
Strengths and limits
Where it is strong
- Full sales CRM (pipelines, unified inbox, tasks) plus Salesbot in one product. Instagram comments, DMs and story mentions become leads in the pipeline.
- Salesbot can reply publicly in the comment or by DM depending on keyword, check whether the commenter follows you, and react to DMs and story mentions.
- Localized for Brazil and LatAm (pt-BR and es-LA sites and docs) with a partner network for implementation.
- Developer platform with public API, llms.txt and Zapier/Make connectors.
Where it falls short
- No monthly billing: minimum 6-month prepaid term ($210 per user for Advanced).
- Instagram comment automation is not on the Base plan. Advanced ($35/user/month, $30 on the Brazilian site) is the entry point.
- Channel caps per seat: Base 1 WhatsApp number + 1 Instagram account, Advanced 3 of each. More accounts need more seats or Pro.
- Trustpilot score is 2.3/5 (60 reviews) with support complaints, versus Capterra 4.5/5 (263 reviews).
- Connection docs warn that up to 15% of Instagram accounts cannot connect via Instagram login and must use Facebook authorization.
Skip it if you want a month-to-month subscription or a free plan. Or if you only need creator-style comment-to-DM without a CRM. Or if you need pricing or invoicing in BRL rather than USD.