SetSmart for Instagram DM automation
Updated:
AI appointment-setter for Instagram, WhatsApp and Messenger DMs that triggers from comments and is priced by monthly AI messages, from $25. Comment-to-DM costs $97 a month for 1,000 contacts and $717 for 10,000 on monthly billing.
- 1K contacts
- $97
- 10K contacts
- $717
- Free plan
- No
- Billing
- Per message
- Meta status
- Business Partner
- Type
- DM automation app
Instagram features
| Feature | SetSmart |
|---|---|
| Send a DM when someone comments | Yes |
| Keyword triggers | Yes |
| Public reply under the comment | Yes |
| Auto-reply to incoming DMs | Yes |
| Trigger on replies to your stories | Yes |
| Trigger on story mentions | No |
| Trigger on live video comments | Yes |
| Message new followers | No |
| Multi-step flow builder | No |
| Broadcast messages | Yes |
| AI agent that replies on its own | Yes |
| Hand the chat to a person | Yes |
| Shared team inbox | Yes |
Pricing
| Plan | Per month | Contacts included | |
|---|---|---|---|
| Light | $25 | Yes | |
| Pro | $97 | Yes | |
| Scale | $297 | Yes | |
| Enterprise | $797 | Yes |
Free plan. No free plan. 7-day free trial on Pro and Scale. Light plan is 'Billed today, no free trial'.
Trial. 7-day free trial on Pro and Scale (card required, not charged until trial ends). Light has no trial per the plan card, though the FAQ says every plan starts with a trial.
The 1,000 and 10,000 contact figures use the cheapest plan that includes comment-to-DM, on monthly billing. The method is on how we compare.
Meta status
- Uses the official Instagram API
- Yes
- Claims Meta Business Partner status
- Yes
- Listing confirmed in Meta's partner directory
- No
CRM and payments
- Built-in CRM
- Yes
- Payment links
- No
- Take payment inside the chat
- No
Store integrations. Shopify.
Channels and AI
Channels. Instagram, WhatsApp, Facebook Messenger.
- AI agent
- Yes
AI providers. OpenAI (GPT, per vendor llms.txt and Spanish blog).
Every plan includes the AI setter. Plans differ by monthly AI-message volume (250 / 1,000 / 4,000 / 15,000) and top-up rate ($100 / $70 / $40 per 1,000, Light has a hard cap). Light uses the 'SetSmart Core' engine, higher plans 'SetSmart Advanced'. Template and mini-AI replies count as 0.5 message.
Reviews elsewhere
We do not publish our own star ratings. These are the public scores we could read in October 2026.
| Site | Score | Reviews |
|---|---|---|
| Capterra (opens in a new tab) | No reviews yet | |
| G2 (opens in a new tab) | Rated 5.0 out of 5 | 2 |
| Trustpilot (opens in a new tab) | Rated 4.7 out of 5 | 32 |
Strengths and limits
Where it is strong
- Every plan includes all features across Instagram, WhatsApp and Messenger. Plans differ only by AI-message volume.
- Comment-to-DM on posts, Reels, Lives and ads with public reply plus private DM, then an AI conversation that books calendar slots in-chat.
- Vendor claims Official Meta Business Partner and official Instagram/Messenger APIs.
- Public REST API, MCP server, Zapier and Make listed. Trustpilot shows 4.7 from 32 reviews.
Where it falls short
- No free plan. The $25 Light tier is hard-capped at 250 AI messages/month and uses a lower-tier engine.
- Costs scale with AI messages: $100 per extra 1,000 on Pro, so busy inboxes can exceed the plan price.
- No visual flow builder by design ('No flow builder, no drag and drop canvas'). Behaviour is prompt-driven.
- Marketing is built around coaches booking sales calls. E-commerce use is limited to Shopify cart recovery pages.
Skip it if you want rule-based flows you can design on a canvas. Or if you only need simple link-delivery comment-to-DM and no AI conversation. Or if you need predictable flat pricing independent of message volume.