InstantDM for Instagram DM automation
Updated:
Flat-rate Instagram and Facebook DM automation tool (comment-to-DM, story replies, Live comments, follow gate, flow editor with bring-your-own-key AI agent) with a free tier of 500 automations per month and paid plans from $12 per month ($10 billed yearly). Comment-to-DM costs $12 a month for 1,000 contacts and $12 for 10,000 on monthly billing.
- 1K contacts
- $12
- 10K contacts
- $12
- Free plan
- Yes
- Billing
- Flat price
- Meta status
- Business Partner
- Type
- DM automation app
Instagram features
| Feature | InstantDM |
|---|---|
| Send a DM when someone comments | Yes |
| Keyword triggers | Yes |
| Public reply under the comment | Yes |
| Auto-reply to incoming DMs | Yes |
| Trigger on replies to your stories | Yes |
| Trigger on story mentions | Yes |
| Trigger on live video comments | Yes |
| Message new followers | Yes |
| Multi-step flow builder | Yes |
| Broadcast messages | No |
| AI agent that replies on its own | Yes |
| Hand the chat to a person | Yes |
| Shared team inbox | Yes |
Pricing
| Plan | Per month | Contacts included | |
|---|---|---|---|
| Free | $0 | Yes | |
| Legend Pro | $12 (INR 999) | Yes | |
| Trendsetter | $30 (INR 1,999) | Yes | |
| Trendsetter Pro | $60 (INR 4,999) | Yes | |
| Multi Starter (3 accounts) | $15 | Yes | |
| Multi Pro (10 accounts) | $99 | Yes |
Free plan. 500 DM automations per month, up to 5 post automations, 3 trigger words per automation, 3 public reply variations, 1 Instagram account, AI comment replies, InstantDM branding on DMs. Comment-to-DM included, no story/DM-keyword/Live triggers.
Trial. 7-day free trial on paid plans. Free plan needs no credit card.
The 1,000 and 10,000 contact figures use the cheapest plan that includes comment-to-DM, on monthly billing. The method is on how we compare.
InstantDM pricing in detail, with yearly prices and the price at every audience size.
Meta status
- Uses the official Instagram API
- Yes
- Claims Meta Business Partner status
- Yes
- Listing confirmed in Meta's partner directory
- No
CRM and payments
- Built-in CRM
- Yes
- Payment links
- No
- Take payment inside the chat
- No
Store integrations. Shopify.
Channels and AI
Channels. Instagram, Facebook Messenger.
- AI agent
- Yes
AI providers. OpenAI, Anthropic Claude, Google Gemini, DeepSeek.
AI agent node in the Flow Editor requires Trendsetter ($30/mo) or above and uses the customer's own OpenAI, Claude, Gemini or DeepSeek API key ('No per-conversation metering'). Model usage is billed by the provider, not InstantDM. AI comment-reply variations are available on the Free plan. 'Human takeover to pause the AI for one contact' is listed.
Reviews elsewhere
We do not publish our own star ratings. These are the public scores we could read in October 2026.
| Site | Score | Reviews |
|---|---|---|
| Capterra (opens in a new tab) | No reviews yet | |
| G2 (opens in a new tab) | Rated 4.5 out of 5 | 4 |
| Trustpilot (opens in a new tab) | Rated 4.3 out of 5 | 28 |
Strengths and limits
Where it is strong
- Flat pricing with no contact tiers: $12/mo ($10 yearly) buys unlimited comment-to-DM, story, Live and DM-keyword automations, capped only by an hourly rate (800/hour on Legend Pro).
- Broad Instagram trigger coverage on paid plans: posts/Reels comments, all-comments trigger, story replies, Live comments, next-post, collab posts, boosted Reels and Meta Ads comments, follow-before-link gate, email/phone capture.
- Developer surface on Trendsetter and above: REST API, webhooks and an MCP server, plus Make/Zapier/n8n connectivity and Mailchimp, Kit, Klaviyo and Shopify integrations.
- Free plan with comment-to-DM (500 automations/month) and native iOS/Android apps.
Where it falls short
- Instagram and Facebook only. No WhatsApp, web chat, email or Telegram channels.
- Flow Editor, AI agent, API/webhooks/MCP and Meta Ads automation start at Trendsetter ($30/mo). Legend Pro is limited to simpler comment/story/DM automations and 10-message sequences.
- Hourly caps (800/hour on Legend Pro, 2,000/hour on Trendsetter) and single-account plans. Multiple accounts require the Multi plans.
- Young company (founded January 2025 per llms.txt) with a small review base: Trustpilot 4.3 from 28 reviews, G2 4.5 from 4, and no Capterra reviews yet.
Skip it if you need WhatsApp, web chat or email in the same inbox. Or if you want an AI agent without managing your own OpenAI/Anthropic/Google API key and bill. Or if you need a vendor track record longer than two years or enterprise procurement (SSO, SLAs).