respond.io for Instagram DM automation
Updated:
Team-inbox and conversation-management platform that connects Instagram, WhatsApp, Messenger, TikTok and other channels, priced per plan with seats and Monthly Active Contacts, with no free plan. Comment-to-DM costs $199 a month for 1,000 contacts and $1,279 for 10,000 on monthly billing.
- 1K contacts
- $199
- 10K contacts
- $1,279
- Free plan
- No
- Billing
- Plan plus usage
- Meta status
- Business Partner
- Type
- CRM with messaging
Instagram features
| Feature | respond.io |
|---|---|
| Send a DM when someone comments | Yes |
| Keyword triggers | No |
| Public reply under the comment | No |
| Auto-reply to incoming DMs | Yes |
| Trigger on replies to your stories | Yes |
| Trigger on story mentions | No |
| Trigger on live video comments | No |
| Message new followers | No |
| Multi-step flow builder | Yes |
| Broadcast messages | Yes |
| AI agent that replies on its own | Yes |
| Hand the chat to a person | Yes |
| Shared team inbox | Yes |
Pricing
| Plan | Per month | Contacts included | |
|---|---|---|---|
| Starter | $99 | Yes | |
| Growth | $199 | 1,000 | Yes |
| Advanced | $349 | 1,000 | Yes |
| Enterprise | Sales quote | Yes |
Free plan. No free plan. 7-day free trial with Growth-plan features for 5 users and 1,000 Monthly Active Contacts (broadcasts excluded), no credit card.
Trial. 7-day free trial of Growth features (5 users, 1,000 MACs, no broadcasts), no credit card.
The 1,000 and 10,000 contact figures use the cheapest plan that includes comment-to-DM, on monthly billing. The method is on how we compare.
respond.io pricing in detail, with yearly prices and the price at every audience size.
Meta status
- Uses the official Instagram API
- Yes
- Claims Meta Business Partner status
- Yes
- Listing confirmed in Meta's partner directory
- No
CRM and payments
- Built-in CRM
- No
- Payment links
- No
- Take payment inside the chat
- No
Store integrations. Shopify.
Channels and AI
Channels. Instagram, Facebook Messenger, WhatsApp, TikTok, Telegram, Viber, LINE, SMS, Email, Website chat.
- AI agent
- Yes
AI Agents and AI usage are 'included at no extra cost' on Growth, Advanced and Enterprise (not Starter), subject to a fair-use AI-credit allowance: 5,000 (Starter), 10,000 (Growth), 20,000 (Advanced), 40,000 (Enterprise) credits. Extra credits $15 per 1,000, capped at 200% of the allowance. Model provider not stated.
Reviews elsewhere
We do not publish our own star ratings. These are the public scores we could read in October 2026.
| Site | Score | Reviews |
|---|---|---|
| Capterra (opens in a new tab) | Rated 4.6 out of 5 | 60 |
| G2 (opens in a new tab) | Rated 4.8 out of 5 | 545 |
| Trustpilot (opens in a new tab) | Rated 2.5 out of 5 | 17 |
Strengths and limits
Where it is strong
- Instagram DMs, comments and ad inquiries land in a shared team inbox with assignment, routing and agent performance reports. Story interactions can be toggled on or off to avoid emoji-react noise.
- Broad channel coverage on every plan (WhatsApp API, Messenger, Instagram, TikTok, Telegram, Viber, LINE, SMS, email, custom channel) with CRM sync to HubSpot, Salesforce, Zoho and Shopify.
- AI Agents, Developer API, MCP, Zapier/n8n and llms.txt are available, and AI usage is bundled into Growth and above rather than metered separately.
- Billing uses Monthly Active Contacts (people you actually talk to), with 24/7 support listed on all plans.
Where it falls short
- No free plan. The entry Starter plan is $99/mo (monthly billing) and excludes Workflow automation, AI Agents, broadcasts and the Developer API.
- Comment-to-DM automation effectively starts at Growth ($199/mo monthly) with 1,000 MACs. Extra MACs cost $12 per 100, so 10,000 MACs is about $1,279/mo at list rates.
- Instagram-specific triggers (keywords, story mentions, live comments, follow events, public comment replies) are not itemised on the Instagram integration or pricing pages.
- Trustpilot profile shows 2.5 from 17 reviews, against 4.8 on G2 (545 reviews) and 4.6 on Capterra (60 reviews).
Skip it if you are a solo creator who mainly wants cheap comment-to-DM automation. The qualifying plan starts at $199/mo. Or if you need Instagram-specific growth triggers such as follow-to-DM or story-mention automations documented out of the box. Or if you need native in-chat payments. None are documented on the pricing or Instagram pages.
