Instagram DM automation explained
Updated:
How Instagram DM automation works, the rules Meta sets for it, and what changed this year. For step-by-step setup, see the how-to guides.
Explained
How comment-to-DM works
What happens between a comment and the automated DM, why Meta allows only one reply per comment, and why some DMs never arrive.
Instagram messaging rules
The 24-hour window, the 7-day human agent tag, hourly limits, consent and disclosure: the rules every Instagram automation tool works within.
What Meta-approved means
Official API, App Review, Tech Provider and Meta Business Partner explained, with how to tell a safe tool from one that risks your account.
What changed in 2026
Meta's AI agent reached Instagram, shop checkout moved back to websites, and the main tools changed how they charge. The changes that matter, with dates.